Broadening the Charging Base
The
Casual Market Small Charge Lots of People All sports are becoming
more entertainment based. There are a growing number
of people playing the sport on a casual basis. We cant ignore that
market but we can adapt to it. Casuals will often pay a little more for
the right service and can help provide support for your organisation. Get a service they want
and charge for it and you will make money to reduce your costs and fees
elsewhere or offer more to your full members.
Options for Broadening the
Charging Base
1) Court
Usage - Many
associations with halls offer discounts to
casual players the key is to
promote it.
2) Visitor
Passes - Cards
at club or association the casuals can buy
to allow so many visits in a
set period
3) Clubs
Visitor Fees to Association Charge $1 from clubs for
every visitor can then look at
lower affiliation fees: Wairarapa Case Study.
4) Spectators
Joining Clubs Register spectators in return for
special discounts. Waikato Membership case study.
5) More
Social Tournaments - for teams of friends
6) New Social
Services - e.g. a singles people badminton club,
friends of badminton website / gaming site
etc.
7) Levy
School Players - who are taking part in your competitions
you may want to offer them
something in return.